Our Story Begins at the Family Table.

For generations, the heart of the Indian home has been the kitchen, and the soul of every meal has been the humble roti. VVS Atta was born from this simple truth – a belief that the foundation of a happy, healthy family is the food they share. Our journey started with a single-minded commitment to bring purity and trust back to this daily ritual.

Honouring the Purity of Tradition.

To honour this legacy, we created Jeevanriti Chakki Atta. We went back to our roots, using traditional stone-grinding methods to mill the finest Sharbati wheat. This slow process ensures that every grain retains its natural fiber, nutrients, and the authentic aroma you remember. It's our tribute to the way atta was always meant to be.

Innovating for a Healthier Tomorrow.

We also understand that as lifestyles evolve, so do our nutritional needs. For the modern Indian family that seeks more from every meal, we developed VVS Protein Atta. By blending whole wheat with a powerhouse of 10 super grains like Ragi, Bajra, Millets & more. We created an atta that supports active lifestyles without compromising on the soft, delicious rotis you love.

Our Promise

Whether you seek the timeless taste of tradition with Jeevanriti or the nutritional boost of VVS Protein Atta, our commitment remains the same: to deliver uncompromising quality, absolute purity, and wholesome goodness to your family's table. Your health and happiness are at the heart of our story. Welcome to the family.